Humanitarian aid from Finland

Launched on World Humanitarian Day (Aug. 19th), this campaign aimed to raise awareness of Finland's humanitarian initiatives in the global battle against famine and poverty. East Africa, profoundly affected by drought, served as a focal point.
Instead of opting for conventional crisis photos or videos, the animated, photographic illustrations aim to portray how our own well-being would be transformed if we were placed in a comparable situation. The narrator raises a contemplative statement: We take food for granted.


Client: The Ministry for Foreign Affairs of Finland
Art Direction: Aapo Mattila
Agency: Kaskas Media
Illustrations: Jomppe Vaarakallio
Animation, sounds: Jani Saajanaho