Ruby Zin

On this one my job was to direct the shoot and handle the full post production for a series of videos promoting a wine called Ruby Zin. The leading agency Insait had already created a campaign around card reading before, but this time they wanted to take things further. To elevate the concept Insait recruited Finland’s very own party lady, the singer Kaija Koo to be the front woman, as she definitely is, to bring the desired mystical approach, along with tons of feminine energy. So, they based all the card readings on lyrics of Kaija’s famous song “Supernaiset (Super Women)” which definitely serves as a potential party anthem to go with the smooth taste of Ruby Zin’s red. In the targeted social media posts, these videos are all linked to a website that serves as a card reading game where you can pick your card and share the result with friends, while spreading the love for good wine.

Below you can view the pre-campaign teaser and couple of examples of the card reading videos. Also, at the bottom lies the one and only photograph for the campaign - shot and edited by yours truly.

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Client: Vinum Import
Agency: Insait
Art Direction: Lauri Puustjärvi
Producer: Aleksi Jokela
Project Manager: Emma Haaraoja

DoP: Vanessa Vandy
Gaffer: Eero Rissanen
Set design: Lotta Taarasti
Stylist: Auli Turtiainen
Makeup & hair: Miia Ollula