Ruohonjuuri fourty years
I was commissioned to bring this fantastic illustration to life for Ruohonjuuri's 40th-anniversary campaign. Such a delight! For those who don’t know, Ruohonjuuri is an ecological retail chain specializing in holistic and organic well-being products, including nutritional supplements, superfoods, natural cosmetics, and organic snacks.The illustration itself has a very organic feel, so I wanted the animation to reflect that. And let's not forget the soundscape, for which Riku Kuikka skillfully contributed with subtle grace.
![](https://freight.cargo.site/t/original/i/5a73146e0d66e0ee78fdcf609b697f6af1d7e65f6884402f34392ad4d47ea420/spacer.gif)
16:9 version
![](https://freight.cargo.site/t/original/i/5a73146e0d66e0ee78fdcf609b697f6af1d7e65f6884402f34392ad4d47ea420/spacer.gif)
4:5 version
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Client: RuohonjuuriArt Direction: Ilkka Kärkkäinen / SO_Helsinki
Illustrations: Sanna Mander / Agent Pekka
Sound design: Riku Kuikka / Studio Muuntamo