St1

Working on these TV commercials for St1, the Finnish energy company, was a fun experience. The main deliverables included 30-second TV spots, alongside 10-second cuts and various social media adaptations. Condensing storylines into relatively short formats is always a bit of a creative puzzle, but fortunately I was expertly guided by director Virpiö. The first one in the series presents the audience with Shell’s services, along with a new benefit card.

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Client: St1
Agency: Ivalo Creative
Director: Markus Virpiö
Post production: Jani Saajanaho