St1
Working on these TV commercials for St1, the Finnish energy company, was a fun experience. The main deliverables included 30-second TV spots, alongside 10-second cuts and various social media adaptations.
Condensing storylines into relatively short formats
is always a bit of a creative puzzle, but fortunately I was expertly guided by director Virpiö. The first one in the series presents the audience with Shell’s services, along with a new benefit card.![](https://freight.cargo.site/t/original/i/5a73146e0d66e0ee78fdcf609b697f6af1d7e65f6884402f34392ad4d47ea420/spacer.gif)
Hyvää Etumatkaa - 30 seconds TV-spot
Towards Beijing Olympics 2022
The second entry in the series featured the participation of the Finnish Olympic Team, led by the renowned "Flying Finn" Iivo Niskanen, who eventually claimed a gold medal in men's cross-country skiing at the Beijing Olympics.![](https://freight.cargo.site/t/original/i/5a73146e0d66e0ee78fdcf609b697f6af1d7e65f6884402f34392ad4d47ea420/spacer.gif)
Tankkaa itsesi Pekingiin - 30 seconds TV-spot
︎
Client: St1Agency: Ivalo Creative
Director: Markus Virpiö
Post production: Jani Saajanaho